Title: Testing a structural model on impulse buying tendency, fear of COVID-19, economic anxiety, household income and quality of life

Authors: Zübeyir Çelik; Ceyda Aysuna Türkyılmaz; Aypar Uslu

Addresses: Department of Business Administration, Erciş Faculty of Business Administration, Van Yüzüncü Yıl University, Türkiye ' Department of Business Administration, Faculty of Business Administration, Marmara University, Türkiye ' Department of Business Administration, Faculty of Business Administration, Marmara University, Türkiye

Abstract: Based on impulse buying and fear theory, the study examines which factors affect consumers' impulse buying tendencies. Data were collected from 546 participants through the survey. The research model was tested with process macro. The fear of COVID-19 decreases the quality of life while increasing the economic anxiety and impulse buying tendency. While economic anxiety and life quality factors separately have a negative mediating role in the effect of COVID-19 fear on impulse buying tendency, these two factors together have a positive mediating role. Because while economic anxiety reduces the impulse buying tendency, quality of life increases the impulse buying tendency. Economic anxiety and its interaction with household income cut down life quality. However, the conditional effects of economic anxiety on quality of life at different levels of household income are not significant. The negative effect of household income on life quality is insignificant. The study provides implications.

Keywords: fear of COVID-19; impulse buying tendency; household income; quality of life; economic anxiety.

DOI: 10.1504/IJEB.2024.139743

International Journal of Electronic Business, 2024 Vol.19 No.3, pp.235 - 254

Received: 28 Mar 2023
Accepted: 06 Nov 2023
Published online: 05 Jul 2024 *

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