Article: Challenges of person-organisation fit in (post)pandemic times: a comparative study in the service sector under the aspect of digitisation and alienation Journal: International Journal of Economics and Business Research (IJEBR) 2024 Vol.27 No.5 pp.1 - 28 Abstract: This study looks at organisational adjustments in the service sector induced through the COVID-19 pandemic. It uses the perspective of alienation triggered by digital transformation and the impact on workplace interaction and person-organisation fit. Core element is a survey of German hairdressing and floristry businesses. Descriptive statistical methods, multinomial logistic regression analysis and qualitative content analysis are used for evaluation. Only a few pre-pandemic and post-pandemic studies of the hairdressing/floriculture sector consider 'person-organisation fit' and 'alienation'. This study tries to contribute to this research stream. Findings show that the COVID-19 pandemic has a direct impact on the performance of an organisation and its employees. Pandemic-driven digitisation was accompanied by positive and negative effects on cooperation within the company. It is crucial to stimulate new thoughts and approaches in the organisation and to emphasise digital transformation as a necessary step. Analogue and digital processes must be brought closer together. Inderscience Publishers - linking academia, business and industry through research

Title: Challenges of person-organisation fit in (post)pandemic times: a comparative study in the service sector under the aspect of digitisation and alienation

Authors: Daniela Ludin; Markus Holler; Erika Mueller; Wanja Wellbrock

Addresses: Faculty of Economics, Heilbronn University of Applied Sciences, Max-Planck-Strasse 39, 74081 Heilbronn, Germany ' International Institute for Empirical Social Economy (INIFES), Haldenweg 23, 86391 Stadtbergen, Germany ' Sustainability Board, Heilbronn University of Applied Sciences, Max-Planck-Strasse 39, 74081 Heilbronn, Germany ' Faculty of Economics, Heilbronn University of Applied Sciences, Max-Planck-Strasse 39, 74081 Heilbronn, Germany

Abstract: This study looks at organisational adjustments in the service sector induced through the COVID-19 pandemic. It uses the perspective of alienation triggered by digital transformation and the impact on workplace interaction and person-organisation fit. Core element is a survey of German hairdressing and floristry businesses. Descriptive statistical methods, multinomial logistic regression analysis and qualitative content analysis are used for evaluation. Only a few pre-pandemic and post-pandemic studies of the hairdressing/floriculture sector consider 'person-organisation fit' and 'alienation'. This study tries to contribute to this research stream. Findings show that the COVID-19 pandemic has a direct impact on the performance of an organisation and its employees. Pandemic-driven digitisation was accompanied by positive and negative effects on cooperation within the company. It is crucial to stimulate new thoughts and approaches in the organisation and to emphasise digital transformation as a necessary step. Analogue and digital processes must be brought closer together.

Keywords: person-organisation fit; digitisation; alienation; service sector; hair salons; flower shops.

DOI: 10.1504/IJEBR.2024.139813

International Journal of Economics and Business Research, 2024 Vol.27 No.5, pp.1 - 28

Received: 15 Dec 2023
Accepted: 23 May 2024
Published online: 05 Jul 2024 *

Title: Challenges of person-organisation fit in (post)pandemic times: a comparative study in the service sector under the aspect of digitisation and alienation

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