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Title: Advanced techniques in profiling cryptocurrency influencers: a review

Authors: Sijie Yu; Jon Padfield

Addresses: Purdue Polytechnic, Purdue University, Seng-Liang Wang Hall, 516 Northwestern Avenue, West Lafayette, IN 47906, USA ' Purdue Polytechnic, Purdue University, Seng-Liang Wang Hall, 516 Northwestern Avenue, West Lafayette, IN 47906, USA

Abstract: Since 2023, the surges in cryptocurrency markets have significantly increased influencer activities on social platforms. However, research on influencers engaged with cryptocurrency-related topics remains sparse. This paper explores recent research accessible from leading academic search engines, focusing on profiling and identifying cryptocurrency influencers on Twitter (X). It analyses scholarly articles that discuss influencers' classification, profiling, and analysis based on various platform statistics, psychological features, tweet content, social connectivity, and crypto price fluctuations. Additionally, the paper explores the emerging decentralised SocialFi platforms that evolved from Twitter (X), examining the unique monetisation models that shape influencers there. Through an extensive review of relevant research, this paper furnishes business and legal leaders with a robust technical framework to identify and understand cryptocurrency influencers.

Keywords: profiling cryptocurrency influencers; cryptocurrency influencers; Twitter influencers; cryptocurrency Key Opinion Leaders; SocialFi Key Opinion Leaders.

DOI: 10.1504/IJBC.2024.139867

International Journal of Blockchains and Cryptocurrencies, 2024 Vol.5 No.5, pp.1 - 18

Received: 06 Feb 2024
Accepted: 31 May 2024
Published online: 08 Jul 2024 *