Article: Business model based on the synergistic drive of flexible supply chain and digital marketing Journal: International Journal of Information and Communication Technology (IJICT) 2024 Vol.24 No.8 pp.1 - 19 Abstract: In this paper, cross-border e-commerce has emerged and steadily grown to become one of the main forms of international trade in China today. The green food whole industry chain, as an evolving model that arises and develops in response to changes in market demand and the structural adjustment of the agricultural industry, puts forward higher standards for the transmission and exchange of data across the industry chain. In order to accomplish information sharing throughout the industry chain, we built a big data platform model based on the theory of collaborative innovation. We also suggested two optimisation modes for the entire green food industry chain: the intelligent supply chain collaboration mode and the on and offline integration mode, which feature green food processors and retailers as the main bodies. Our analyses show that it helps businesses better adapt to market changes and the rapidly evolving internet economy when it comes to the process of business model innovation. Inderscience Publishers - linking academia, business and industry through research

Title: Business model based on the synergistic drive of flexible supply chain and digital marketing

Authors: Banban Mao; Hua Tian

Addresses: College of Economics and Trade, Hunan Vocational College of Commerce, Changsha, 410205, Hunan, China ' School of Business College, Hunan International Economics University, China

Abstract: In this paper, cross-border e-commerce has emerged and steadily grown to become one of the main forms of international trade in China today. The green food whole industry chain, as an evolving model that arises and develops in response to changes in market demand and the structural adjustment of the agricultural industry, puts forward higher standards for the transmission and exchange of data across the industry chain. In order to accomplish information sharing throughout the industry chain, we built a big data platform model based on the theory of collaborative innovation. We also suggested two optimisation modes for the entire green food industry chain: the intelligent supply chain collaboration mode and the on and offline integration mode, which feature green food processors and retailers as the main bodies. Our analyses show that it helps businesses better adapt to market changes and the rapidly evolving internet economy when it comes to the process of business model innovation.

Keywords: green food; whole industry chain model; big data; collaborative innovation.

DOI: 10.1504/IJICT.2024.139868

International Journal of Information and Communication Technology, 2024 Vol.24 No.8, pp.1 - 19

Received: 17 Nov 2023
Accepted: 08 Feb 2024
Published online: 08 Jul 2024 *

Title: Business model based on the synergistic drive of flexible supply chain and digital marketing

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