Title: Knowing thy neighbour: creating and capturing value from a firm's alliance experiences

Authors: Desmond Ng; Leonardo Sánchez-Aragón; Chrystol Thomas-Winston

Addresses: Texas A&M University, College Station, Texas, USA ' Facultad de Ciencias Sociales y Humanísticas, Escuela Superior Politécnica del Litoral, ESPOL, ESPOL Polytechnic University, Guayaquil, Ecuador ' Texas A&M University, College Station, Texas, USA

Abstract: Intellectual assets, especially its relational forms, have become increasingly important to explain a firm's innovation. To examine relational forms of intellectual assets (IA), this study theoretically and empirically advances a concept of alliance management capability (AMC) to explain the value creation and capture aspects of a firm's innovation process. The concepts of value-creating alliance experiences (VCAE) and value capturing alliance experiences (VCPAE) were introduced in which a firm's ability to learn from these alliance experiences increases the firm's ability to discover and govern partnerships that bring the firm's innovations to market. Hypotheses were developed and empirically examined in the biotechnology industry. A contribution of this study is that a firm's VCAE and VCPAE introduce a greater 'openness' to a firm's innovation process. This openness enables a firm to better adapt and respond to the opportunities of the market and thus impact a firm's competitive advantage to innovate.

Keywords: relational intellectual assets; alliance management capability; AMC; innovation.

DOI: 10.1504/IJTM.2024.140727

International Journal of Technology Management, 2024 Vol.96 No.4, pp.300 - 324

Received: 08 Mar 2022
Received in revised form: 14 Oct 2022
Accepted: 22 Dec 2022
Published online: 02 Sep 2024 *

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