Title: Construction of digital transformation system of enterprise marketing in the internet era

Authors: Weinan Shen

Addresses: School of Management, Suzhou Vocational University, Suzhou, 215000, China

Abstract: In order to provide a reference for more enterprises to complete the modernisation transformation, this paper conducts a research on the digital transformation system of enterprise marketing in the internet era. This paper first analyses the mobile internet market environment and marketing model, and based on this, builds 'digital marketing platforms such as Business-to-Business (B2B) platform, C2C platform and O2O platform. Then complete the digital marketing business process design, and realise the expansion of the system in combination with marketing resource allocation, marketing resource allocation, customer credit evaluation analysis, and digital marketing legal risk prevention. Finally, specific opinions are put forward for the digital transformation of enterprise marketing in the internet era. It is hoped that the research in this paper can provide help for the digital transformation of enterprises.

Keywords: mobile internet; enterprise digital transformation; marketing; business process; profit model.

DOI: 10.1504/IJISD.2024.140839

International Journal of Innovation and Sustainable Development, 2024 Vol.18 No.5/6, pp.590 - 610

Received: 18 May 2022
Accepted: 25 Oct 2022
Published online: 03 Sep 2024 *

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