Title: How does entrepreneurial orientation influence organisational ambidexterity? Moderating effect of organisational unlearning

Authors: Andrey Andoko Rahardjo; Wei-Lee Lim; Garry Wei-Han Tan

Addresses: UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia; Universitas Multimedia Nusantara Tangerang, Indonesia ' UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia ' UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia; Faculty of Business, Design, and Arts, Swinburne University of Technology, Sarawak Campus, Kuching, Malaysia; College of Business Administration, Adamson University, Manila, Philippines; Department of Business Administration, IQRA University, Pakistan

Abstract: The turbulent business environment caused by digital technology has impacted businesses, particularly traditional media (print, radio and television). Many entrepreneurial incumbent firms are unable to transform into digital businesses despite having slack resources. This study aims to find the influence of organisational unlearning (OU) on digital transformation by drawing the multidimensional entrepreneurial orientation (EO) (innovativeness, proactiveness and risk-taking) and organisational ambidexterity (OA) (exploitation-exploration) relationship model. The survey was undertaken at the firm level, and 161 samples were collected from traditional media firms and were analysed using SmartPLS4 software. The result reveals that innovativeness is an essential factor in pursuing digital transformation. As each dimension is distinctive, EO and OA are better studied with a multidimensional approach. This study also confirms the influence of OU in the EO and OA relationship.

Keywords: digital transformation; entrepreneurial orientation; organisational ambidexterity; organisational unlearning; traditional media; SmartPLS.

DOI: 10.1504/IJIL.2024.140875

International Journal of Innovation and Learning, 2024 Vol.36 No.3, pp.363 - 387

Received: 22 Aug 2023
Accepted: 01 Oct 2023
Published online: 03 Sep 2024 *

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