Title: Modern health solution: acceptance and adoption of telemedicine among Indian women

Authors: Shweta; Vishal Kamra; Madhu Arora

Addresses: Amity College of Commerce and Finance, Amity University Sector-125, Noida, Uttar Pradesh, India ' Amity School of Business, Amity University Sector-125, Noida, Uttar Pradesh, India ' New Delhi Institute of Management, Guru Govind Singh Indraprastha University, Tughlakabad Industrial Area, Delhi, India

Abstract: Access to quality healthcare is a fundamental right but unfortunately, India suffers from gender disparities in healthcare access. Telemedicine has the potential to improve access to healthcare services for women by eliminating traditional barriers. Therefore, our research aims to investigate the factors influencing the adoption of telemedicine among Indian women. This study has collected 442 responses and analysed them through structural equation modelling. The result indicates a strong and positive connection between the willingness to adopt telemedicine services and factors like performance expectancy, perceived benefits, e-health literacy, and perceived reliability. Notably, perceived reliability emerges as the most impactful predictor, closely followed by perceived benefits, while factors like effort expectancy and user resistance show no significant influence. This underscores the pivotal role of reliability and perceived benefits in shaping women's inclination toward adopting telemedicine. The study provides practical insights for telemedicine providers and policymakers to customise strategies and policies for effective promotion.

Keywords: telemedicine; adoption; intention; India; women; perceived reliability; perceived benefits; e-health literacy; user resistance.

DOI: 10.1504/IJSS.2024.140983

International Journal of Services and Standards, 2024 Vol.14 No.2, pp.126 - 159

Received: 24 Nov 2023
Accepted: 04 May 2024
Published online: 05 Sep 2024 *

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