Article: Targeting: A Stakeholder Approach for Formulating Organizational Objectives Journal: Journal of Business and Management (JBM) 1993 Vol.1 No.1 pp.81 - 95 Abstract: Although organizational objectives are universally touted as essential for strategic planning and operational managing, and they are common in most organizations, their formulation is typically a rather casual and potentially biased process. Targeting, a new technique for creating organizational objectives, is a structured group process that efficiently develops a consensually synthesized set of objectives that reflects the needs of organizational stakeholders. Inderscience Publishers - linking academia, business and industry through research

Title: Targeting: A Stakeholder Approach for Formulating Organizational Objectives

Authors: Craig C. Lundberg

Addresses: Author address listing can be found in the "About the Authors" section at the end of the article.

Abstract: Although organizational objectives are universally touted as essential for strategic planning and operational managing, and they are common in most organizations, their formulation is typically a rather casual and potentially biased process. Targeting, a new technique for creating organizational objectives, is a structured group process that efficiently develops a consensually synthesized set of objectives that reflects the needs of organizational stakeholders.

Keywords: Targeting; organizational objectives; strategic planning; group process; stakeholders.

DOI: 10.1504/JBM.1993.140992

Journal of Business and Management, 1993 Vol.1 No.1, pp.81 - 95

Published online: 05 Sep 2024 *

Title: Targeting: A Stakeholder Approach for Formulating Organizational Objectives

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