Article: Internet-Based-Marketing Journal: Journal of Business and Management (JBM) 1998 Vol.6 No.1 pp.22 - 44 Abstract: The popularity of the Internet makes it a powerful marketing tool for companies as well as individuals. Marketing applications on the Internet challenge the effectiveness of traditional modes used for such purposes. Businesses are vigorously exploring the possibilities of life online and have already experienced immense cost savings and successes. Individuals have found that the Internet can be an affordable and highly effective vehicle for personal marketing. This paper looks at marketing functions and explores their application over the Internet for corporate and personal marketing. Inderscience Publishers - linking academia, business and industry through research

Title: Internet-Based-Marketing

Authors: Jacob M. Chacko; Randy Larson

Addresses: Author address listing can be found in the "About the Authors" section at the end of the article.

Abstract: The popularity of the Internet makes it a powerful marketing tool for companies as well as individuals. Marketing applications on the Internet challenge the effectiveness of traditional modes used for such purposes. Businesses are vigorously exploring the possibilities of life online and have already experienced immense cost savings and successes. Individuals have found that the Internet can be an affordable and highly effective vehicle for personal marketing. This paper looks at marketing functions and explores their application over the Internet for corporate and personal marketing.

Keywords: Internet marketing; marketing functions; cost savings; corporate marketing; personal marketing.

DOI: 10.1504/JBM.1998.141048

Journal of Business and Management, 1998 Vol.6 No.1, pp.22 - 44

Published online: 05 Sep 2024 *

Title: Internet-Based-Marketing

Keep up-to-date