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Title: Group Heterogeneity and Strategic Decisions: Do Informal onsider the Opposite? Processes Improve Decision Efficacy?

Authors: Ed Bukszar

Addresses: Author address listing can be found in the "About the Authors" section at the end of the article.

Abstract: The effect of discussion in heterogeneous groups on the individual group members is measured in a hindsight bias, debiasing experiment. Results indicate that exposure to differing viewpoints did not improve decision making but led to polarization of viewpoints instead. Exposure alone may not stimulate the level of information processing necessary to bring about improved decision making. It is suggested that the nature of a decision process may be more critical to improvement in strategic decision making than heterogeneity of the decision team. Implications for strategic management are discussed.

Keywords: Heterogeneous groups; strategic decisions; polarization of viewpoints; information processing; strategic management.

DOI: 10.1504/JBM.1999.141055

Journal of Business and Management, 1999 Vol.6 No.2, pp.70 - 85

Published online: 05 Sep 2024 *