Article: A Management System For Creating Entrepreneurs Journal: Journal of Business and Management (JBM) 2000 Vol.7 No.1 pp.72 - 90 Abstract: In 1984, a private health care company, We Care Health Services, was co-founded by a nurse and the author to deliver home health care in Canada, where traditionally this service was provided by the government. In a three-year period, innovative business systems were developed for effectively delivering quality care. This included, among others: a marketing system, management system, computer system and training programs. In order to deliver private health care throughout Canada, the franchise business methodology was chosen where nurses would be required to act as chief executive officers of their own corporations. This required the identification of, or creation of nursing entrepreneurs. Through extensive research, we determined that the typical personality profile of a nurse was one classed as a 'Care Taker Profile' which is necessary for effective care but it becomes more challenging for this type of person to operate and innovate their own business. This profile is diametrically opposite to the typical entrepreneurial profile in a Canadian corporation. In this paper, we will describe methods for identifying nurses with an entrepreneurial bent, how to identify and enhance those entrepreneurial abilities that may be missing, and how to select and surround themselves with the type of people that will enhance their chances of business success. The results of this management methodology have been proven to be effective. In 8 years, 65 home health care businesses have successfully emerged, operated by 60 nurses, and the home health care company has become the largest in Canada. Inderscience Publishers - linking academia, business and industry through research

Title: A Management System For Creating Entrepreneurs

Authors: George Mcmaster

Addresses: Author address listing can be found in the "About the Authors" section at the end of the article.

Abstract: In 1984, a private health care company, We Care Health Services, was co-founded by a nurse and the author to deliver home health care in Canada, where traditionally this service was provided by the government. In a three-year period, innovative business systems were developed for effectively delivering quality care. This included, among others: a marketing system, management system, computer system and training programs. In order to deliver private health care throughout Canada, the franchise business methodology was chosen where nurses would be required to act as chief executive officers of their own corporations. This required the identification of, or creation of nursing entrepreneurs. Through extensive research, we determined that the typical personality profile of a nurse was one classed as a 'Care Taker Profile' which is necessary for effective care but it becomes more challenging for this type of person to operate and innovate their own business. This profile is diametrically opposite to the typical entrepreneurial profile in a Canadian corporation. In this paper, we will describe methods for identifying nurses with an entrepreneurial bent, how to identify and enhance those entrepreneurial abilities that may be missing, and how to select and surround themselves with the type of people that will enhance their chances of business success. The results of this management methodology have been proven to be effective. In 8 years, 65 home health care businesses have successfully emerged, operated by 60 nurses, and the home health care company has become the largest in Canada.

Keywords: Management system; entrepreneurship; home health care; business systems; innovation; marketing system; nursing entrepreneurs.

DOI: 10.1504/JBM.2000.141061

Journal of Business and Management, 2000 Vol.7 No.1, pp.72 - 90

Published online: 05 Sep 2024 *

Title: A Management System For Creating Entrepreneurs

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