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Title: Does B & B Management Agree with the Basic Ideas behind Experience Management Strategy?

Authors: William A. Smith

Addresses: Author address listing can be found in the "About the Authors" section at the end of the article.

Abstract: This paper reports the results of an exploratory study conducted using a sample of Bed and Breakfast operations in four mid-western states related to 'experience' management strategies. Seventeen experience management strategies were developed (Smith, 2001) related to five areas of interest: strategy, design, use of technology, operations, and people. Owner-operators of these tourism/hospitality-related small businesses were asked to express their views on each of the strategies. The first section of the paper provides background information on the development of the strategies based on recent literature related to the concept of an experience economy, especially in the tourism and hospitality industry. The focus of the review is on the application of these concepts to the small business, family-owned, segment of this industry. Following the background information, the seventeen strategies in the form of propositions are presented. This is followed by a description of the exploratory study and the results of the study. The final section of the paper presents discussion and implications for future research and for practitioners.

Keywords: Experience management; Bed and Breakfast; experience economy; hospitality; tourism.

DOI: 10.1504/JBM.2003.141110

Journal of Business and Management, 2003 Vol.9 No.3, pp.233 - 247

Published online: 05 Sep 2024 *