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Title: Searching For the Extraordinary Meal Experience

Authors: Monica Hanefors; Lena Mossberg

Addresses: Author address listing can be found in the "About the Authors" section at the end of the article.

Abstract: To deliver or experience high-quality food and outstanding service in a restaurant is important for both restaurateur and guest, but today this is not enough. While a restaurant's reality often includes fierce competition and poor economic conditions, many of its guests expect an extraordinary experience in the restaurant. It is not clear what makes up such an experience. With a multi-disciplinary approach, we studied strategically chosen meals and restaurants in order to identify significant factors. The findings suggest five interrelated dimensions along which an extraordinary meal experience can be characterized and distinguished from, for example, other meal experiences such as fast food and canteen meals' motivation, expectation, interaction, involvement, and satisfaction.

Keywords: Meal experience; motivation; expectation; interaction; involvement; satisfaction.

DOI: 10.1504/JBM.2003.141111

Journal of Business and Management, 2003 Vol.9 No.3, pp.249 - 270

Published online: 05 Sep 2024 *