Article: Psychographic Variables Affecting Willingness to Use Body-Scanning Journal: Journal of Business and Management (JBM) 2003 Vol.9 No.3 pp.271 - 287 Abstract: Mass customization, a hybrid of mass production and customization, includes the mass production of individually customized goods. Body-scanning can be both a service and experience involving the use of light-based or laser-based electronic scanning of the customer's body form to develop a pattern for a mass customized apparel product offering an individualized fit. A model comprised of relationships between psychological traits, service-based and experience-based motivations for using body-scanning, and willingness to use body-scanning was proposed and statistically supported using 521 university subjects and the analysis of moment structures (AMOS) statistic. As hypothesized, Optimum Stimulation Level (OSL) predicted Experimenting with Appearance (EA) and Enhancement of Individuality (EI). As proposed, OSL and EA predicted the motivation, trying body-scanning as an exciting experience. As posited, both EA and EI predicted using body-scanning for a better fitting product. Both motivations were mediating variables between the psychological traits and willingness to use body-scanning, but using body-scanning for a better fitting product had a stronger effect. Theoretical and business implications were discussed. Inderscience Publishers - linking academia, business and industry through research

Title: Psychographic Variables Affecting Willingness to Use Body-Scanning

Authors: Ann Marie Fiore; Seung-Eun Lee; Grace Kunz

Addresses: Author address listing can be found in the "About the Authors" section at the end of the article.

Abstract: Mass customization, a hybrid of mass production and customization, includes the mass production of individually customized goods. Body-scanning can be both a service and experience involving the use of light-based or laser-based electronic scanning of the customer's body form to develop a pattern for a mass customized apparel product offering an individualized fit. A model comprised of relationships between psychological traits, service-based and experience-based motivations for using body-scanning, and willingness to use body-scanning was proposed and statistically supported using 521 university subjects and the analysis of moment structures (AMOS) statistic. As hypothesized, Optimum Stimulation Level (OSL) predicted Experimenting with Appearance (EA) and Enhancement of Individuality (EI). As proposed, OSL and EA predicted the motivation, trying body-scanning as an exciting experience. As posited, both EA and EI predicted using body-scanning for a better fitting product. Both motivations were mediating variables between the psychological traits and willingness to use body-scanning, but using body-scanning for a better fitting product had a stronger effect. Theoretical and business implications were discussed.

Keywords: Body-scanning; mass customization; psychological traits; Optimum Stimulation Level; Experimenting with Appearance.

DOI: 10.1504/JBM.2003.141112

Journal of Business and Management, 2003 Vol.9 No.3, pp.271 - 287

Published online: 05 Sep 2024 *

Title: Psychographic Variables Affecting Willingness to Use Body-Scanning

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