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Title: Discussion on the Behavior Intention Model of Consumer Online Shopping

Authors: Chih-Chung Chen; Su-Chao Chang

Addresses: Author address listing can be found in the "About the Authors" section at the end of the article.

Abstract: The objective of this study was to test the sufficiency of the Theory of Planned Behavior (TPB) and extended TPB models by looking at the added variables of past experience and channel knowledge in predicting consumer online shopping. Data was collected by questionnaire from employed students in junior college and university (n=334), and by web-based survey from Internet users (n=92). Using Multi-regression analysis, the results of the study demonstrate that the TPB is applicable to measuring behavioral intentions in online shopping. Furthermore, adding past experience and channel knowledge to the TPB model improves the prediction of online shopping behavior.

Keywords: Online shopping; Theory of Planned Behavior (TPB); behavioral intentions; past experience; channel knowledge.

DOI: 10.1504/JBM.2005.141129

Journal of Business and Management, 2005 Vol.11 No.1, pp.41 - 57

Published online: 05 Sep 2024 *