Open Access Article

Title: Everything is Relative, but Relative to What? Defining and Identifying Reference Points

Authors: Mark D. Yockey; Susan M. Kruml

Addresses: Author address listing can be found in the "About the Authors" section at the end of the article.

Abstract: Reference points are an integral part of many organizational practices and theories. In spite of their widespread use, there has been very little theory development on reference points themselves. We investigate and propose a general theory of reference points. First, we develop a definition of reference points. We then identify reference point dimensions and how they contribute to reference point selection. Lastly, we propose a model of reference point selection and suggest how several moderators may affect the process.

Keywords: Reference points; organizational practices; theory development; reference point selection; moderators.

DOI: 10.1504/JBM.2009.141171

Journal of Business and Management, 2009 Vol.15 No.1, pp.95 - 109

Published online: 05 Sep 2024 *