Article: Steve Jobs' Immortal Quest and the Heroic Persona Journal: Journal of Business and Management (JBM) 2013 Vol.19 No.1 pp.59 - 68 Abstract: October 2011 was a month of historic milestones for Apple. At the end of the prior month, on Tuesday, September 27, Apple sent media invitations for a press event to be held October 4, 2011 at 10:00 am at the Cupertino Headquarters for a major announcement. Several prominent industry analysts proclaimed with hopeful optimism that the firm would announce the return of Apple founder Steve Jobs. Inderscience Publishers - linking academia, business and industry through research

Title: Steve Jobs' Immortal Quest and the Heroic Persona

Authors: Jeffrey A. Sonnenfeld

Addresses: Author address listing can be found in the "About the Authors" section at the end of the article.

Abstract: October 2011 was a month of historic milestones for Apple. At the end of the prior month, on Tuesday, September 27, Apple sent media invitations for a press event to be held October 4, 2011 at 10:00 am at the Cupertino Headquarters for a major announcement. Several prominent industry analysts proclaimed with hopeful optimism that the firm would announce the return of Apple founder Steve Jobs.

Keywords: Steve Jobs; heroic persona; immortal quest; Apple milestones; leadership legacy.

DOI: 10.1504/JBM.2013.141206

Journal of Business and Management, 2013 Vol.19 No.1, pp.59 - 68

Published online: 05 Sep 2024 *

Title: Steve Jobs' Immortal Quest and the Heroic Persona

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