Article: Environmentally Friendly Business Strategies: BP - A Case of Rhetoric or Reality? Journal: Journal of Business and Management (JBM) 2013 Vol.19 No.2 pp.67 - 89 Abstract: This paper briefly reviews the anthropocentric and the ecocentric strategies in an effort to determine the best business strategy that encompasses both people and the environment. Also examined is the literature on whether 'going green pays' and a legal compliance strategy is compared with a strategic approach that recognizes, implements, and fosters integrity in business decisions as they relate to all stakeholders, including various environmental elements. A comparison is made between the actions of BP to assess how 'green' the company actually is. The paper promotes a quadruple bottom line of people, planet, profits, and principles rather than the triple bottom line that ignores the underlying ethical basis for actions. Finally, a warning is provided about the need to link rhetoric to reality in assessing firms' environmental performance Inderscience Publishers - linking academia, business and industry through research

Title: Environmentally Friendly Business Strategies: BP - A Case of Rhetoric or Reality?

Authors: Cecily Raiborn; Dinah Payne; Brenda Joyner

Addresses: Author address listing can be found in the "About the Authors" section at the end of the article.

Abstract: This paper briefly reviews the anthropocentric and the ecocentric strategies in an effort to determine the best business strategy that encompasses both people and the environment. Also examined is the literature on whether 'going green pays' and a legal compliance strategy is compared with a strategic approach that recognizes, implements, and fosters integrity in business decisions as they relate to all stakeholders, including various environmental elements. A comparison is made between the actions of BP to assess how 'green' the company actually is. The paper promotes a quadruple bottom line of people, planet, profits, and principles rather than the triple bottom line that ignores the underlying ethical basis for actions. Finally, a warning is provided about the need to link rhetoric to reality in assessing firms' environmental performance

Keywords: Environmentally friendly strategies; business ethics; BP; greenwashing; corporate sustainability.

DOI: 10.1504/JBM.2013.141211

Journal of Business and Management, 2013 Vol.19 No.2, pp.67 - 89

Published online: 05 Sep 2024 *

Title: Environmentally Friendly Business Strategies: BP - A Case of Rhetoric or Reality?

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