Article: What Women Want? An Analysis of Demographics and Different Factors Influencing Online Shopping in India Journal: Journal of Business and Management (JBM) 2017 Vol.23 No.1/2 pp.82 - 118 Abstract: Electronic commerce is significantly altering the way consumers shop and purchase products and services. In this dynamic electronic marketplace, the consumers have learnt the nuances of how to shop online. Similar to any diffusion of innovation, there is a learning curve for a good number of consumers to act in the e-commerce arena in a manner in which they feel the most satisfied. For some consumers, online shopping has become a part of their everyday life, whereas for others they are at the edge of taking the big leap into it. The focus of this study is to identify what factors influence female shoppers to buy or not to buy online, and how frequently they make such purchases. It also examines how demographics like age, income and education influence the frequency to shop online. A survey was conducted in 13 states of India and uses empirical analysis to ascertain the findings. This is a novel effort in identifying the female consumers' online shopping behavior in terms of shopping frequency in the Indian context. Inderscience Publishers - linking academia, business and industry through research

Title: What Women Want? An Analysis of Demographics and Different Factors Influencing Online Shopping in India

Authors: Prashant Raman

Addresses: Author address listing can be found in the "About the Authors" section at the end of the article.

Abstract: Electronic commerce is significantly altering the way consumers shop and purchase products and services. In this dynamic electronic marketplace, the consumers have learnt the nuances of how to shop online. Similar to any diffusion of innovation, there is a learning curve for a good number of consumers to act in the e-commerce arena in a manner in which they feel the most satisfied. For some consumers, online shopping has become a part of their everyday life, whereas for others they are at the edge of taking the big leap into it. The focus of this study is to identify what factors influence female shoppers to buy or not to buy online, and how frequently they make such purchases. It also examines how demographics like age, income and education influence the frequency to shop online. A survey was conducted in 13 states of India and uses empirical analysis to ascertain the findings. This is a novel effort in identifying the female consumers' online shopping behavior in terms of shopping frequency in the Indian context.

Keywords: Female buying behavior; online shopping frequency; purchase intention; women consumers; demographics; online shopping factors; ecommerce in India.

DOI: 10.1504/JBM.2017.141259

Journal of Business and Management, 2017 Vol.23 No.1/2, pp.82 - 118

Published online: 05 Sep 2024 *

Title: What Women Want? An Analysis of Demographics and Different Factors Influencing Online Shopping in India

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