Read the full-text of this article for free

Title: Editorial

Authors: Eldon Y. Li; Wei-Hsi (Frank) Hung

Addresses: Author address listing can be found in the "About the Authors" section at the end of the article.

Abstract: In this issue, we have accepted four research papers for publication in JBM. The research topic of the first paper is 'Return on investment from supplier/risk management', authored by Christopher A. Hoeckel, Josef Neuert, Marcus Schüller, Alla Schwamborn, and Jianpeng Wang. The second one is 'Power of the scent: Exploring the role of sensory appeals on consumer product attitude', reported by Ruchi Garg, Ritu Chhikara. The third one is 'Does the need for social status among price conscious consumers induces consumption of counterfeit luxury brands?', examined by Sameeullah Khan, Asif Iqbal Fazili. Finally, a study on 'Innovation in marketing strategy: A customer lifetime value approach', is presented by Mehir Kumar Baidya, Bipasha Maity, Kamal Ghose.

Keywords:

DOI: 10.1504/JBM.2019.141268

Journal of Business and Management, 2019 Vol.25 No.2, pp.0 - 0

Published online: 05 Sep 2024 *