Title: Visitor satisfaction mediating perceived quality and behavioural intention: a gender-based multigroup analysis

Authors: Thu-Hang Le; Ha Minh Tri; Quang-Thang Le

Addresses: Becamex Business School, Eastern International University, Binh Duong, Vietnam; School of Business, International University, Ho Chi Minh National University, Thu Duc, Ho Chi Minh City, Vietnam ' International University, Ho Chi Minh National University, Thu Duc, Ho Chi Minh City, Vietnam ' School of Business, International University, Ho Chi Minh National University, Thu Duc, Ho Chi Minh City, Vietnam

Abstract: Utilising the theory of planned behaviour (TPB), this study examines the relationship between visitor satisfaction, perceived quality, and behavioural intention. It further probes the gender-based moderating effects on these relationships. Data was collected via a questionnaire from 443 Vietnamese domestic tourists, with a gender breakdown of 266 females and 177 males. Results indicate that perceived quality influences visitor satisfaction and, both directly and indirectly, behavioural intentions. No gender-based differences were observed in these relationships. Such findings have pertinent implications for destination strategies and domestic tourism development.

Keywords: theory of planned behaviour; TPB; perceived quality; visitor satisfaction; visitor behavioural intention; multi-group analysis.

DOI: 10.1504/JIBED.2024.141312

Journal for International Business and Entrepreneurship Development, 2024 Vol.16 No.2, pp.236 - 260

Received: 11 Jun 2024
Accepted: 08 Jul 2024
Published online: 06 Sep 2024 *

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