Title: Resilience to sustainability: system dynamics modelling in e-commerce

Authors: Medoh Chuks

Addresses: Faculty of Engineering, and the Built Environment, The University of Johannesburg, Johannesburg, South Africa

Abstract: Numerous challenges are associated with doing business in African countries. These barriers are important benchmarks to advancing growth prospects in African electronic-commerce (e-commerce) companies. However, establishing the correlation between these factors and productivity has been a challenge. The impact on data available from two African e-commerce companies: Takealot (South Africa) and Jumia (Nigeria) is utilised in this work. The method merges the data collected and evaluates the intercorrelation between the factors of productivity based on items sold and revenue generated from both e-commerce companies. This is based on multi-criteria decision making. The findings demonstrate a strong positive correlation between each factor identified and productivity. The results provide practical insights on the potential impacts of industry 4.0 tools and can be considered as a reference guide for designing a resilience to sustainable e-commerce service system.

Keywords: analytic hierarchy process; AHP; electronic commerce; Jumia; productivity; simulation; Takealot.

DOI: 10.1504/IJSOM.2024.141414

International Journal of Services and Operations Management, 2024 Vol.49 No.1, pp.42 - 69

Received: 02 Apr 2022
Accepted: 01 Jul 2022
Published online: 12 Sep 2024 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article