Title: How organisation attractiveness drives millennial job seekers: exploring corporate social responsibility on job pursuit intentions

Authors: Chiehwen Ed Hsu; S. Yeshwant Raj; Carlone Mitchell

Addresses: National Cheng Kung University, No. 1, University Road, Tainan City 701, Taiwan ' National Cheng Kung University, No. 1, University Road, Tainan City 701, Taiwan ' National Cheng Kung University, No. 1, University Road, Tainan City 701, Taiwan

Abstract: The contemporary working environment is changing fast, partly because of the inflow of younger generation workers, known as millennials. The study focuses on the communication efforts of potential job seekers in our generation on corporate social responsibility and employee culture. Millennials are establishing workplaces where cross-functional and cross-contact may be efficient and successful and provide new skills and values for workplaces and management. The present work adopts signal theory guiding ideas. A fictionalised site with manipulated information on corporate social responsibility and employees' cultural use was done among millennial job seekers from Asia and North America; 147 students aged 19 to 35 years were utilised for this study. The participants were then asked using an online questionnaire to score the organisation's attractiveness. The results of the study demonstrate that knowledge and the culture of the employee expressing social responsibility have a beneficial impact on the organisation's attraction for millennials.

Keywords: corporate social responsibility; CSR; millennials; person-organisation fit; POF; signal theory; organisational behaviour.

DOI: 10.1504/IJBIR.2024.141467

International Journal of Business Innovation and Research, 2024 Vol.35 No.1, pp.41 - 61

Received: 09 Jun 2021
Accepted: 05 Sep 2021
Published online: 16 Sep 2024 *

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