Title: A study of revenue model for monetisation of the digital asset

Authors: Jitendar Kumar; Ayush Vyas Kukkillaya; Murumuru Naga Lohitha; M. Rahul; D. Felsia; Avi Chaudhary

Addresses: IFIM Business School, Bangalore, India ' IFIM Business School, Bangalore, India ' IFIM Business School, Bangalore, India ' IFIM Business School, Bangalore, India ' IFIM Business School, Bangalore, India ' IFIM Business School, Bangalore, India

Abstract: The primary purpose of this research is to identify the sustainable revenue model when an automobile company wants to transform and digitise its mobility services using a digital asset and to find the tipping point of the customers. Finding a revenue model is imperative and should be the first step of a business plan because it gives us a definite plan on revenue sources. Various revenue models of the companies were studied before and after the transformation, also after the implementation of the different revenue model, factor analysis is employed on the primary data collected. Based on the interpretations from the primary data for the tipping point, online sales with some offline touch points are preferred. The consumers vote quality and safety as utmost importance. The software as a service (SaaS) revenue model is recommended.

Keywords: automotive industry; customer-buying behaviour; mobility services; monetisation of a digital asset; revenue model; the tipping point.

DOI: 10.1504/IJBIR.2024.141468

International Journal of Business Innovation and Research, 2024 Vol.35 No.1, pp.17 - 40

Received: 25 Jan 2021
Accepted: 28 Aug 2021
Published online: 16 Sep 2024 *

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