Title: Global sustainable organic product movement: embracing production and consumption shifts

Authors: Shobha Bhardwaj; Praveen Kumar Pandey; Shruti Bansal

Addresses: Department of Management Studies, SRM Institute of Science and Technology, NCR Campus, Modinagar, 201204, India ' School of Commerce and Management, Lingaya's Vidyapeeth, Faridabad, Haryana 121002, India ' Department of Commerce, M.M.H. College, Ghaziabad, India; Affiliated to: Chaudhary Charan Singh University, India

Abstract: This study delves into the incorporation of United Nations' Sustainable Development Goals (SDGs) by India, examining how the nation has become a pioneer in aligning its market and corporate sectors with this framework. The research focuses on the market strategies employed by companies in India, shedding light on the supportive economic conditions fostered by the government. The primary objective is to identify government support mechanisms for companies prioritising customer and environmental concerns through sustainable practices. Emphasising the often-overlooked value-added services, the paper suggests ways these businesses can attract customers towards organic products. The systematic literature review techniques findings offer insights into sustainable global business expansion, highlighting the interplay between health considerations, ethical values, and economic trends. The study also explores the connection between customer health concerns, environmental ethics, and prevailing economic patterns, aiming to guide businesses in capturing and expanding their global footprint in a sustainable manner.

Keywords: Sustainable Development Goals; SDGs; Indian market strategies; government support mechanisms; sustainable business expansion; customer health concerns.

DOI: 10.1504/IJGENVI.2024.141614

International Journal of Global Environmental Issues, 2024 Vol.23 No.1, pp.59 - 74

Received: 22 Dec 2023
Accepted: 28 Apr 2024
Published online: 26 Sep 2024 *

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