Title: Traditional and cryptocurrency investment concerns: the perceived future of investing

Authors: Alan D. Smith; Prasad Vemala

Addresses: Department of Marketing, Robert Morris University, 6001 University Blvd., Moon Township, Pittsburgh, PA 15108, USA ' Department of Management and Finance, Robert Morris University, 6001 University Blvd., Moon Township, Pittsburgh, PA 15108, USA

Abstract: There are few financial investment options that have created such controversy and risk as cryptocurrency. A sample of 1,450 individuals and a statistical analysis of intrinsic and extrinsic variables via three specific research hypotheses contrasting financial competency about traditional versus cryptocurrency investors. Blockchain technologies that drive much of the improvements in global supply chains, e-commerce, and cryptocurrency exchanges has provided the efficiencies within information-driven systems. The huge swings and significant drops in cryptocurrencies' value from previous highs, are hallmarked by its volatile and risk. The familiarity of cryptocurrencies has generated relatively comfortability if they were using cryptocurrencies as the majority of their investments, which were relatively few. Although high expected returns were common, few felt that it was a viable long-term financial strategy. There were many striking differences among the age, income, and gender groups in terms of financial competency.

Keywords: big-data analytics; blockchain; cryptocurrency; digital currency; financial competency; gender; Roth IRA; responsible consumption; risk assessments.

DOI: 10.1504/IJBFMI.2024.141738

International Journal of Business Forecasting and Marketing Intelligence, 2024 Vol.9 No.4, pp.355 - 407

Received: 12 Apr 2023
Accepted: 14 Apr 2023
Published online: 01 Oct 2024 *

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