Title: Individual entrepreneurial orientation, entrepreneurial motivations, and intention: a moderated mediation approach using entrepreneurship education

Authors: Anjila Saleem; Aamir Hassan; Nawab Ali Khan; Ambreen Saleem; Imran Saleem

Addresses: Department of Commerce, Aligarh Muslim University, India ' Department of Commerce, Aligarh Muslim University, India ' Department of Commerce, Aligarh Muslim University, India ' Department of Commerce, Aligarh Muslim University, India ' College of Business, University of Buraimi, Al-Buraimi, Oman

Abstract: This paper is based on the objective of examining the impact of individual entrepreneurial orientation (IEO) both directly and indirectly on the individual's entrepreneurial intention (EI) mediated through entrepreneurial motivations (EMs), conditioning it with the moderation of entrepreneurship education (EE). The model fit indices for the current study, including divergent and convergent validity of the measurement model, were checked using confirmatory factor analysis, and hypotheses were tested using SEM and Process Macro for SPSS. The results showed a complete mediation, i.e., IEO affecting EI through EMs. Conditional indirect effects were also statistically significant; with the enhancement in entrepreneurship education, the total indirect effect shows substantial improvement. The findings of this study offer some suggestive measures for policymakers and institutions of national importance, promoting entrepreneurial culture, framing entrepreneurship education and training programs.

Keywords: entrepreneurship education; EE; individual entrepreneurial orientation; IEO; entrepreneurial intention; EI; entrepreneurial motivations; EMs; moderated mediation.

DOI: 10.1504/IJTEL.2024.141838

International Journal of Technology Enhanced Learning, 2024 Vol.16 No.4, pp.494 - 512

Received: 04 May 2023
Accepted: 17 Sep 2023
Published online: 02 Oct 2024 *

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