Title: Entrepreneurial intention of communication students: the moderating role of entrepreneurship education

Authors: Pedro Mota Veiga; Vasco Miguel; Jorge Adolfo Marques

Addresses: University of Maia, 4475-690 Maia, Portugal; NECE – Research Center for Business Sciences, University of Beira Interior, 6201-001 Covilhã, Portugal ' Moments of Glass, 3530-274 Mangualde, Portugal; School of Education, Polytechnic Institute of Viseu, 3500-155 Viseu, Portugal ' School of Education, Polytechnic Institute of Viseu, 3500-155 Viseu, Portugal

Abstract: The objective of this research is to examine attitudes, subjective norms, and perceived behavioural control on entrepreneurial intentions among students pursuing higher education in the field of communication sciences. Additionally, the study investigates how entrepreneurship education acts as a moderator in influencing these factors on entrepreneurial intention. The research was conducted using a survey shared to all final-year students enrolled in a Portuguese Polytechnic University, specifically those pursuing degrees in Communication Studies (CS) and Advertising/Public Relations (APR). The sample included 109 students. The APR curriculum (58 students) incorporates a mandatory Entrepreneurship course, while the CS curriculum (51 students) does not offer any specialised courses in this domain. Employing the multivariate linear regression to identify, we found that attitude and perceived behavioural control have a positive contribution to entrepreneurial intention. Furthermore, it was observed that entrepreneurship education moderates the positive impact of attitude and perceived behavioural control on entrepreneurial intention, indicating that education increases the impact of perceived behavioural control and attitude on entrepreneurial intention.

Keywords: communication sciences; entrepreneurship; higher education; entrepreneurial intention; students; theory of planned behaviour.

DOI: 10.1504/IJTEL.2024.141844

International Journal of Technology Enhanced Learning, 2024 Vol.16 No.4, pp.355 - 373

Received: 25 May 2023
Accepted: 06 Sep 2023
Published online: 02 Oct 2024 *

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