Title: Which key action plans should be prioritised for SME retail entities in navigating business during the COVID-19 pandemic?

Authors: Elia Oey; Jason Auryn Ho; Dennis Wilson; Benyamin Suwito Rahardjo

Addresses: International Business & Management Program, Management Department, Binus Business School Undergraduate Program, Bina Nusantara University, Jakarta 11480, Indonesia ' International Business & Management Program, Management Department, Binus Business School Undergraduate Program, Bina Nusantara University, Jakarta 11480, Indonesia ' International Business & Management Program, Management Department, Binus Business School Undergraduate Program, Bina Nusantara University, Jakarta 11480, Indonesia ' International Business & Management Program, Management Department, Binus Business School Undergraduate Program, Bina Nusantara University, Jakarta 11480, Indonesia

Abstract: The worldwide retail industry has experienced tremendous shift due to the COVID-19 pandemic, triggered by changes in consumer behaviour and limitations in their operations. This research aims to identify the key action plans required by small and medium-sized retail entities in the Greater Jakarta area dealing with disruptions caused by the COVID-19 pandemic. Defining the 'key action plans' was conducted using our proposed 'specific-generic-specific' conceptual approach. Eight dimensions from the model of culture were used as a specific starting point in identifying key challenges faced by various retail SME. Various action plans were then gathered through an open questionnaire and condensed into 19 key action plans. The key action plans were then analysed with simultaneous importance performance analysis and Eisenhower matrix. The result showed seven essential key action plans for mitigating the effects of the COVID-19, two related to external collaboration for survival and one for gaining internal efficiency.

Keywords: COVID-19; key action plan; KAP; model of culture; retail; small and medium enterprises; SME.

DOI: 10.1504/IJPQM.2024.141892

International Journal of Productivity and Quality Management, 2024 Vol.43 No.2, pp.226 - 250

Received: 27 Aug 2022
Accepted: 26 Oct 2022
Published online: 03 Oct 2024 *

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