Title: Factors affecting student motivation to study and their retention in online business programs

Authors: Lucie Depoo; Jiří Boháček; Markéta Šnýdrová; Gabriela Ježková Petrů; Ivana Šnýdrová; Roman Zuzák

Addresses: Department of Management, University of Economics and Management, Czech Republic ' Department of Marketing, University of Economics and Management, Czech Republic ' Department of Human Resources, University of Economics and Management, Czech Republic ' Department of Human Resources, University of Economics and Management, Czech Republic ' Department of Human Resources, University of Economics and Management, Czech Republic ' Department of Management, University of Economics and Management, Czech Republic

Abstract: This paper provides reflection on preferences of online education by students in business higher education. This case study is based on survey of 1,184 students of a business university. The aim is to identify students' preferences in online education that impact their motivation to study. Analyses were to test the theoretical construct of factors that impact student preferences to continue their studies. Students' reflection on their experiences brings factors crucial to retain students. Results show preferences and motivation of students. Majority is oriented on new technologies, using modern features and education applications; women are oriented on flexibility of online delivery, but otherwise prefer standard contact with the school. All students need to stay in contact with the university as it brings numerous positive effects.

Keywords: distance teaching-learning; attitudes; motivation; online; business.

DOI: 10.1504/IJEED.2024.141902

International Journal of Education Economics and Development, 2024 Vol.15 No.4, pp.478 - 495

Received: 26 May 2021
Accepted: 06 Sep 2022
Published online: 03 Oct 2024 *

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