Title: Encouragement of green behaviour: a study based on green human resource management and environmental transformational leadership

Authors: Ozlem Ercantan; Serife Zihni Eyupoglu

Addresses: Department of Business Administration, Faculty of Economics and Administrative Sciences, Near East University, Nicosia 99010, Cyprus/Mersin 10, Turkey ' Department of Business Administration, Faculty of Economics and Administrative Sciences, Near East University, Nicosia 99010, Cyprus/Mersin 10, Turkey

Abstract: This study's objective is to examine how prospective employees' (university students) perceptions of organisations that practice green human resource management may influence their future green behaviour on the job. This study was conducted with the social identity theory and the ability-motivation-opportunity theory as its theoretical foundations. Students from the largest university in North Cyprus comprised the study's sample, for which 400 questionnaires were distributed and 340 valid responses were received. Using multiple regression analyses, the research hypotheses were tested. The results showed how green human resource management practices have a significant impact on employees perceived environmental behaviours, while the moderation analysis revealed that environmental transformational leadership strengthens this influence. This study provides organisations with a novel comprehension and strategy for enhancing their green behaviour through green human resource management and environmental transformational leadership.

Keywords: green human resource management; employee green behaviour; EGB; environmental transformational leadership; ETL.

DOI: 10.1504/MEJM.2024.141915

Middle East Journal of Management, 2024 Vol.11 No.6, pp.683 - 703

Received: 18 May 2023
Accepted: 05 Jul 2023
Published online: 03 Oct 2024 *

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