Title: Entrepreneurial intention of students: the effect of social media and entrepreneurship education

Authors: S. Senthil Kumar; Ragini

Addresses: VIT Business School, Vellore Institute of Technology (Deemed to be University), Vellore, Tamil Nadu, 632014, India ' VIT Business School, Vellore Institute of Technology (Deemed to be University), Vellore, Tamil Nadu, 632014, India

Abstract: This cross-sectional study investigates the relationship between entrepreneurship education, social media use, and entrepreneurial intentions among students from various disciplines. The study aims to contribute to the existing knowledge on entrepreneurship education by evaluating the mediating role of social media use between entrepreneurship education and intention. The study collects data from 248 students through an online survey and analyses it using the partial least squares (PLSs) method. The study finds a link between entrepreneurship education and students' interest in starting their own businesses. Students who use social media more frequently also have higher entrepreneurial intentions. The study also implies that the entrepreneurship education that students receive on social media can affect how they use social media for entrepreneurial purposes.

Keywords: entrepreneurship education; entrepreneurial intention; social media; entrepreneurship pedagogy; digital technologies.

DOI: 10.1504/IJLC.2024.141943

International Journal of Learning and Change, 2024 Vol.16 No.6, pp.595 - 611

Received: 04 Sep 2023
Accepted: 22 Jan 2024
Published online: 03 Oct 2024 *

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