Title: The adoption of ChatGPT among higher education students: measuring the adoption and personal characteristics

Authors: Ghita Ibrahimi; Bouchra Benchekroun

Addresses: Faculty of Law Economics and Social Sciences, Sidi Mohammed Ben Abdellah University, Fez, 28810, Morocco ' Faculty of Law Economics and Social Sciences, Sidi Mohammed Ben Abdellah University, Fez, 28810, Morocco

Abstract: ChatGPT has advanced substantially, altering an array of industries and aspects of daily life. As it grows in popularity, ChatGPT has made its first steps into the field of education, especially higher education. This study aims to investigate the factors that affect the adoption of ChatGPT among higher education students. The novelty of this paper lies in its conceptual model combining both the adoption and personal characteristics. The findings show that demographic data have no impact on the adoption decision. However, the results suggest a negative impact of perceived advantage compatibility and visibility on ChatGPT adoption, while triability and ease of use proved to have a positive impact. Therefore, this study offers significant theoretical and managerial implications for higher education institutions (HEI) and policymakers. The results recommend a longitudinal study to assess the changes in causality between variables over time.

Keywords: artificial intelligence; ChatGPT; higher education; students; innovation diffusion theory; higher education institutions; HEI.

DOI: 10.1504/IJLC.2024.141953

International Journal of Learning and Change, 2024 Vol.16 No.6, pp.652 - 677

Received: 17 Aug 2023
Accepted: 14 Feb 2024
Published online: 03 Oct 2024 *

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