Title: Assessing the satisfaction of farmers towards crop insurance scheme using the American customer satisfaction index

Authors: Tejinder Sharma; Vikas Kumar; Meena Rani

Addresses: Department of Commerce, Kurukshetra University, Kurukshetra, India ' Department of Commerce, Dr. Bhim Rao Ambedkar Government (PG) College Jagdishpura, Kaithal, India ' Department of Commerce, Dr. Bhim Rao Ambedkar Government (PG) College Jagdishpura, Kaithal, India

Abstract: Crop insurance (CI) is the most important mechanism for protecting farmers from agricultural losses. This study evaluated a measurement model for assessing farmer satisfaction through CI. The index is based on the ACSI, which has been modified to meet the needs of the present study. A multistage, stratified random sample of farmers from Haryana state is used to test its validity. The measurement model designated that the theoretical creates is reliable and valid, even as the partial least squares structural equation model demonstrates a fine model fit. Farmers' satisfaction levels were found to be most influenced by the perceived quality, perceived value, and willingness to pay for CI. The present research also confirms that purchaser satisfaction is the main essential factor in determining farmer loyalty. The findings of this study advocate that government and implementing agencies can discover the reason for acceptance along with the rejection of CI.

Keywords: crop insurance; American customer satisfaction index; ACSI; willingness to pay; perceived quality; PQ; perceived value; PV; customer satisfaction; CS.

DOI: 10.1504/IJICBM.2024.141971

International Journal of Indian Culture and Business Management, 2024 Vol.33 No.2, pp.198 - 212

Received: 13 Apr 2023
Accepted: 19 Apr 2023
Published online: 04 Oct 2024 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article