Title: Perception of smallholders towards milk cooperative societies

Authors: Gajender Kumar; Sukhvinder Angoori; Sanjeev Kumar

Addresses: Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar 125001, Haryana, India ' Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar 125001, Haryana, India ' Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar 125001, Haryana, India

Abstract: Milk cooperative societies can provide a valuable platform for milk marketing. These cooperatives are operational in almost all villages of the Haryana state of India. The main objective of this paper is to assess the farmer's perception towards milk cooperative societies. The relationship between demographic variables of milk production and farmers' perception towards cooperative societies has been examined. Such relationships were discovered with independent sample t-tests and one-way ANOVA tests, which compared the means of different groups under analysis. The study finds that the cooperative societies are not providing the primary and secondary facilities properly for which these were meant. However, the farmers prefer to sell their milk in cooperative societies; the reason might be that the cooperative societies are readily available to market before them. Managed cooperatives have become a successful milk marketing channel and farmers could get additional income.

Keywords: milk cooperative society; rural area; small farmers; perception.

DOI: 10.1504/IJICBM.2024.141972

International Journal of Indian Culture and Business Management, 2024 Vol.33 No.2, pp.158 - 180

Received: 04 Aug 2022
Accepted: 26 Dec 2022
Published online: 04 Oct 2024 *

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