Title: Predicting green entrepreneurial intention among farmers using the theory of entrepreneurial events and institutional theory

Authors: K. Geetha; J. Naga Venkata Raghuram

Addresses: VIT Business School, Vellore Institute of Technology (Deemed to be University), Vellore, Tamil Nadu – 632014, India ' VIT Business School, Vellore Institute of Technology (Deemed to be University), Vellore, Tamil Nadu – 632014, India

Abstract: Green entrepreneurial intention (GEI) in the agriculture sector signifies agricultural businesses' strong determination to embrace environmentally sustainable practices and innovative eco-friendly approaches. To understand farmers' GEI, the research applied theories of entrepreneurial events and institutional theory. A model was developed and empirically validated through structural equation modelling (SEM). A questionnaire survey was used to collect data from 211 farmers from the southern region of India. Findings revealed that perceived desirability, perceived feasibility, mimetic pressure, and entrepreneurial mindset positively influenced GEI. Entrepreneurial mindset played a mediating role in strengthening the farmers GEI. This study contributes to understanding GEI in agriculture and informs strategies for promoting sustainable farming practices.

Keywords: perceived desirability; perceived feasibility; mimetic pressure; entrepreneurial mindset; GEI; green entrepreneurial intention; theory of entrepreneurial event; institutional theory.

DOI: 10.1504/IJISCM.2024.142158

International Journal of Information Systems and Change Management, 2024 Vol.14 No.3, pp.266 - 285

Received: 06 Oct 2023
Accepted: 22 Jul 2024
Published online: 10 Oct 2024 *

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