Article: Optimisation of news propagation path in media convergence era under interactive digital media technology Journal: International Journal of Information and Communication Technology (IJICT) 2024 Vol.25 No.7 pp.25 - 36 Abstract: With the development of digital media technology, data sharing has become the main theme of the new media era of big data, so the news industry is facing new opportunities and challenges. As a new form of data news, the transmission path of data news is very important to its transmission effect. By the news propagation path as the research object, from the theoretical level discusses the communication content, the influence of the platform and digital news propagation path the main body, on the basis of social network analysis and the theory of the virus, analyses the related data of representative, studied three kinds of the difference of the path, find the data of news communication path mainly includes three types: the communication effect is affected by communication platform, communication node, news nature, external interference factors and so on. In the production and dissemination of data news using various operating platforms, attention should be paid to strengthening technology construction, maintaining user relations and paying fees. Inderscience Publishers - linking academia, business and industry through research

Title: Optimisation of news propagation path in media convergence era under interactive digital media technology

Authors: Yizhou Gong; Zhihu Shi

Addresses: Faculty of Humanities and Arts, Macau University of Science and Technology, Macau, 999078, China; Academy of Art Design, Quzhou College of Technology, Quzhou, Zhejiang, 324000, China ' Jiangsu Broadcasting Corporation, Nanjing, Jiangsu, 210000, China

Abstract: With the development of digital media technology, data sharing has become the main theme of the new media era of big data, so the news industry is facing new opportunities and challenges. As a new form of data news, the transmission path of data news is very important to its transmission effect. By the news propagation path as the research object, from the theoretical level discusses the communication content, the influence of the platform and digital news propagation path the main body, on the basis of social network analysis and the theory of the virus, analyses the related data of representative, studied three kinds of the difference of the path, find the data of news communication path mainly includes three types: the communication effect is affected by communication platform, communication node, news nature, external interference factors and so on. In the production and dissemination of data news using various operating platforms, attention should be paid to strengthening technology construction, maintaining user relations and paying fees.

Keywords: adaptive recommendation system; multi-media information environment; data analysis.

DOI: 10.1504/IJICT.2024.142168

International Journal of Information and Communication Technology, 2024 Vol.25 No.7, pp.25 - 36

Received: 29 Jul 2024
Accepted: 08 Sep 2024
Published online: 10 Oct 2024 *

Title: Optimisation of news propagation path in media convergence era under interactive digital media technology

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