Title: Evaluating drivers of single-use plastic ban in India: an empirical study (January-April 2023)

Authors: Shruti Bansal; Shwetabh Mittal; Rachit Agarwal

Addresses: Department of Commerce and Business Administration, M.M.H. College, Ghaziabad, Uttar Pradesh, India; Affiliated to: C.C.S. University, Meerut, Uttar Pradesh, India ' Department of Commerce and Business Administration, M.M.H. College, Ghaziabad, Uttar Pradesh, India; Affiliated to: C.C.S. University, Meerut, Uttar Pradesh, India ' University School of Business, Chandigarh University, Mohali, India

Abstract: In India, the local ecosystem is under a lot of stress as a consequence of the increased practice of plastic shopping baggage. The adverse outcome of single-use plastic waste on terrestrial and aquatic ecosystems, including in the marine environment, is recognised worldwide. The solution to pollution caused by single-use plastics is an important environmental challenge for all countries. This research aimed to inspect the attitudes of consumers regarding the ban on single-use plastic. Overall, 251 customers were recruited using a simple random sample method from different cities in the Delhi-NCR region from January 2023 to April 2023. The researcher has applied structural equation modelling (SEM) using Smart-PLS software and the findings indicated that each of the constructs had a statistical significance towards the single-use plastic ban except the environmental awareness and law and regulation. Furthermore, the study concluded that single-use plastic goods, regardless of their material, are harmful to the environment. Therefore, it is necessary to develop comprehensive, appropriate, short and long-term approaches that encourage reuse, and discourage single-use behaviour, policymakers must work with academics, NGOs, and the private sector.

Keywords: single-use plastic; plastics ban; behavioural intention; environmental awareness; India.

DOI: 10.1504/IJGE.2024.142400

International Journal of Green Economics, 2024 Vol.18 No.4, pp.358 - 373

Received: 01 Jun 2023
Accepted: 31 Oct 2023
Published online: 29 Oct 2024 *

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