Article: Emotional intelligence and managerial leadership in the fast moving consumer durable goods industry in India's perspective Journal: International Journal of Intellectual Property Management (IJIPM) 2024 Vol.14 No.6 pp.503 - 526 Abstract: Dynamic nature of the FMCG sector perpetually provides a tricky challenge for organisational leaders to nurture their employees. High demand for products, less shelf life and tough competitors always challenge the leaders to uphold their products in the market. Due to technology and e-commerce, many new competitors have joined the market, vying with the industry's veterans. Due to their unique business models that match client needs, these firms are expected to boost FMCG industry income in the future. Managers' leadership styles depend primarily on emotional intelligence. This quantitative study examines how emotional intelligence influences West Bengal FMCG senior managers' leadership styles. 500 FMCG managers were selected. PLS-SEM is used to study. Emotionally competent leaders choose transactional and transformational leadership styles depending on the occasion. Managers' transactional leadership style is strongly influenced by their sympathetic awareness, as shown by a path coefficient of 0.755. Transformational leadership style has a path coefficient of 0.693, indicating that managers' empathy affects their organisational management. Thus, sympathetic awareness and emotion regulation predict good management leadership. Inderscience Publishers - linking academia, business and industry through research

Title: Emotional intelligence and managerial leadership in the fast moving consumer durable goods industry in India's perspective

Authors: Mithila Roy Bardhan; Madhurima Ganguly

Addresses: Inter National Institute of Fashion Design, Lindsay Street, Kolkata, West Bengal, 700087, India ' Department of Master of Business Administration, Heritage Business School, Kolkata, West Bengal, 700059, India

Abstract: Dynamic nature of the FMCG sector perpetually provides a tricky challenge for organisational leaders to nurture their employees. High demand for products, less shelf life and tough competitors always challenge the leaders to uphold their products in the market. Due to technology and e-commerce, many new competitors have joined the market, vying with the industry's veterans. Due to their unique business models that match client needs, these firms are expected to boost FMCG industry income in the future. Managers' leadership styles depend primarily on emotional intelligence. This quantitative study examines how emotional intelligence influences West Bengal FMCG senior managers' leadership styles. 500 FMCG managers were selected. PLS-SEM is used to study. Emotionally competent leaders choose transactional and transformational leadership styles depending on the occasion. Managers' transactional leadership style is strongly influenced by their sympathetic awareness, as shown by a path coefficient of 0.755. Transformational leadership style has a path coefficient of 0.693, indicating that managers' empathy affects their organisational management. Thus, sympathetic awareness and emotion regulation predict good management leadership.

Keywords: empathetic awareness; transactional leadership; transformational leadership; managerial employees; India's perspective; fast-moving consumer durable; FMCG; managerial leadership.

DOI: 10.1504/IJIPM.2024.142410

International Journal of Intellectual Property Management, 2024 Vol.14 No.6, pp.503 - 526

Received: 15 Jan 2023
Accepted: 05 May 2023
Published online: 30 Oct 2024 *

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Title: Emotional intelligence and managerial leadership in the fast moving consumer durable goods industry in India's perspective

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