Title: The impact of payment methods on consumer behaviour in the e-commerce environment

Authors: Yanxi Zhou

Addresses: Department of Economics and Trade, Shijiazhuang University of Applied Technology, Shijiazhuang, 050011, China

Abstract: The changes in payment methods in the e-commerce environment also have an impact on consumer behaviour. Therefore, the study investigates the impact of payment methods on consumer behaviour in the e-commerce environment. The impact of e-commerce mainly includes factors such as social environment, service methods, and consumer psychology. Payment types include online bank card payment, electronic cash, electronic check, third-party payment platform and mobile payment. The impact of payment methods on consumer behaviour from four aspects: purchase decision, purchase intention, consumption motivation, and consumption habits, was analysed. The example analysis results show that the proportion of consumers choosing electronic payment methods reaches 90%, indicating that electronic payment methods have changed consumers' purchasing decisions. The choice of electronic payment methods and the amount of consumption also exceed the amount of cash, indicating that consumers are more willing to engage in online consumption in e-commerce, changing their purchasing intention.

Keywords: e-commerce environment; payment method; consumer behaviour; influencing factors.

DOI: 10.1504/IJWBC.2024.142478

International Journal of Web Based Communities, 2024 Vol.20 No.3/4, pp.298 - 310

Received: 26 May 2023
Accepted: 10 Oct 2023
Published online: 04 Nov 2024 *

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