Article: Managing peer-to-peer on-demand mobility service ecosystems to create shared value Journal: International Journal of Automotive Technology and Management (IJATM) 2024 Vol.24 No.3 pp.335 - 357 Abstract: The scientific debate on the externalities produced by the SE has become prevalent in the literature due to its growth in many cities worldwide. We investigate how peer-to-peer on-demand mobility services, which fairly represent the phenomenon, create sustainable innovation. For this, we listed the orchestrators and prominent members of such ecosystems. We also mapped the value they create or destroy as economic, social or environmental, based on Laukkanen and Tura's (2020, p.223) sustainable SE business models. Using an analytic framework developed according to Porter and Kramer's (2011) 'creating shared value' proposal, we demonstrate three ways these ecosystems may produce positive externalities on top of the economic value captured by their primary members. Transferring such industrial insights to an ecosystem perspective allowed us to elaborate on how sustainable value is created by these services by reconceiving products and markets, redefining productivity in the value chain or enabling local cluster development. Inderscience Publishers - linking academia, business and industry through research

Title: Managing peer-to-peer on-demand mobility service ecosystems to create shared value

Authors: Juliano Pelegrina; Adriana Marotti de Mello; João Valsecchi Ribeiro de Souza; Roberto Marx; Matthieu Montalban

Addresses: Business Department, School of Economics, Business and Accounting, University of São Paulo, Av. Prof. Luciano Gualberto, 908 – CEP 05508-010 Cidade Universitária, São Paulo/SP, Brazil ' Business Department, School of Economics, Business and Accounting, University of São Paulo, Av. Prof. Luciano Gualberto, 908 – CEP 05508-010 Cidade Universitária, São Paulo/SP, Brazil ' Production Engineering Department, Polytechnic School, University of São Paulo, Av. Prof. Luciano Gualberto, 1380 – CEP 05508-010 Cidade Universitária, São Paulo/SP, Brazil ' Production Engineering Department, Polytechnic School, University of São Paulo, Av. Prof. Luciano Gualberto, 1380 – CEP 05508-010 Cidade Universitária, São Paulo/SP, Brazil ' Bordeaux School of Economics, Université de Bordeaux, Avenue Léon Duguit, 33608 Pessac, France

Abstract: The scientific debate on the externalities produced by the SE has become prevalent in the literature due to its growth in many cities worldwide. We investigate how peer-to-peer on-demand mobility services, which fairly represent the phenomenon, create sustainable innovation. For this, we listed the orchestrators and prominent members of such ecosystems. We also mapped the value they create or destroy as economic, social or environmental, based on Laukkanen and Tura's (2020, p.223) sustainable SE business models. Using an analytic framework developed according to Porter and Kramer's (2011) 'creating shared value' proposal, we demonstrate three ways these ecosystems may produce positive externalities on top of the economic value captured by their primary members. Transferring such industrial insights to an ecosystem perspective allowed us to elaborate on how sustainable value is created by these services by reconceiving products and markets, redefining productivity in the value chain or enabling local cluster development.

Keywords: ecosystem; innovation; business model; sustainability; sharing economy; SE; shared value; externalities; mobility service; platform; cluster.

DOI: 10.1504/IJATM.2024.142572

International Journal of Automotive Technology and Management, 2024 Vol.24 No.3, pp.335 - 357

Received: 06 Sep 2023
Accepted: 29 Nov 2023
Published online: 09 Nov 2024 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article

Title: Managing peer-to-peer on-demand mobility service ecosystems to create shared value

Keep up-to-date