Title: Synergies between entrepreneurial theory, agile and lean start-up models

Authors: Henrik G.S. Arvidsson; Ruslana Arvidsson; Jaanika Umalas

Addresses: School of Economics and Business Administration, University of Tartu, Narva mnt 18, 50090 Tartu, Estonia ' Institute of Innovative Governance, Tohu 3-10a, 12012 Tallinn, Estonia ' Johan Skytte Institute of Political Studies, University of Tartu, Lossi 36, 51003 Tartu, Estonia

Abstract: The intricate interplay among entrepreneurial process theory, agile methodologies, lean start-up paradigms, and decision-making logics constitutes a multifaceted nexus deserving of meticulous examination. This web of connections underscores the dynamics shaping entrepreneurial endeavours, encapsulating the symbiotic relationship between foundational theoretical frameworks and the contemporary practices of agile and lean start-up ideologies. This study investigates the application of these methodologies within the IT sector and other industries, examining their impact on the entrepreneurial process and decision-making logics. By utilising responses from 100 entrepreneurs, this research aims to elucidate the unique or common aspects of agile and lean start-up methodologies across different sectors, providing insights into their effectiveness and integration within entrepreneurial practices.

Keywords: entrepreneurship; psychology; entrepreneurial process theory; leadership; management agile; lean startup; decision making; effectuation; causation; innovation; minimum viable product; MVP; symbiosis.

DOI: 10.1504/IJEXPORTM.2024.142579

International Journal of Export Marketing, 2024 Vol.6 No.3, pp.319 - 336

Received: 25 Nov 2023
Accepted: 21 Aug 2024
Published online: 09 Nov 2024 *

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