Article: Gender injustice against women in the Muslim world and the conflation of hegemonic terms (feminism) as deflection Journal: International Journal of Islamic Marketing and Branding (IJIMB) 2024 Vol.6 No.5 pp.1 - 11 Abstract: Feminism is a movement right at the centre of ideologies of neo-liberal capitalism, patriarchy and social justice. For Muslims, these ideas come with negative connotations and, for many in Muslim countries particularly, there is little within them that equates to social justice for anyone. As a result, 'feminism' is distained by many in the Muslim world; while those who attempt to embrace the movement, find it does not fit so well with the culture(s) and societal organisation in many Muslim communities, although they wish to actively leverage it to seek social justice for Muslim women. This paper considers the concept of feminism and how it might fit inside a Muslim/Islamic <i>deen</i> (En: way of life) and ontology (worldview). Inderscience Publishers - linking academia, business and industry through research

Title: Gender injustice against women in the Muslim world and the conflation of hegemonic terms (feminism) as deflection

Authors: Bronwyn P. Wood

Addresses: Department of Marketing and Entrepreneurship, College of Business and Economics, United Arab Emirates University, Shaikh Khalifa Road, Al Ain, UAE

Abstract: Feminism is a movement right at the centre of ideologies of neo-liberal capitalism, patriarchy and social justice. For Muslims, these ideas come with negative connotations and, for many in Muslim countries particularly, there is little within them that equates to social justice for anyone. As a result, 'feminism' is distained by many in the Muslim world; while those who attempt to embrace the movement, find it does not fit so well with the culture(s) and societal organisation in many Muslim communities, although they wish to actively leverage it to seek social justice for Muslim women. This paper considers the concept of feminism and how it might fit inside a Muslim/Islamic deen (En: way of life) and ontology (worldview).

Keywords: feminism; Islam; justice; women; Muslims; neo-liberalism; womens liberation; critical; hegemony; patriarchy.

DOI: 10.1504/IJIMB.2024.142606

International Journal of Islamic Marketing and Branding, 2024 Vol.6 No.5, pp.1 - 11

Received: 13 Apr 2024
Accepted: 15 Jun 2024
Published online: 11 Nov 2024 *

Title: Gender injustice against women in the Muslim world and the conflation of hegemonic terms (feminism) as deflection

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