Title: Ensuring halal integrity in perfume retail: a study on key factors and implementation strategies

Authors: Debby Trianjani; Rika Ampuh Hadiguna

Addresses: Department of Industrial Engineering, Faculty of Engineering, Universitas Andalas, Kampus Limau Manis, Padang, Sumatera Barat, Indonesia ' Department of Industrial Engineering, Faculty of Engineering, Universitas Andalas, Kampus Limau Manis, Padang, Sumatera Barat, Indonesia

Abstract: This research explores retailers' factors and concrete efforts to implement halal logistics for perfume products. The fuzzy QFD method is used to analyse retailer preferences and logistics operations. Proper storage is key to maintaining product halal, while close partnerships and effective risk management are necessary for operational success. The research results highlight the importance of customising the mix according to customer preferences and transportation availability. The relationship between these aspects strengthens awareness of halal compliance and enhances brand reputation. Thus, this research provides valuable insights for stakeholders in the perfume industry to improve the implementation of halal logistics and strengthen brand image.

Keywords: halal logistics; retailer preferences; fuzzy QFD; perfume.

DOI: 10.1504/IJAITG.2024.142676

International Journal of Agriculture Innovation, Technology and Globalisation, 2024 Vol.4 No.2, pp.187 - 203

Received: 15 May 2024
Accepted: 07 Aug 2024
Published online: 15 Nov 2024 *

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