Title: Factors influencing intention to purchase electric vehicles in Malaysia

Authors: Lim Chiang Ming; Lim Lee Ping; Ong Choon Hee

Addresses: Bestpartner Sdn Bhd Smart Partner, School of Professional and Continuing Education, Universiti Teknologi Malaysia, Johor, Malaysia ' Bestpartner Sdn Bhd Smart Partner, School of Professional and Continuing Education, Universiti Teknologi Malaysia, Johor, Malaysia ' Azman Hashim International Business School, Universiti Teknologi Malaysia, Johor, Malaysia

Abstract: This study aims to research factors influencing intention to purchase electric vehicles (EVs) in Malaysia. Malaysians still need to be convinced about buying EVs, although they know their benefits to the environment. This study used a quantitative survey to collect 200 responses and analysed the data using hierarchical multiple regression. The study result showed that personal attitude and functional values positively correlate with the intention to purchase electric vehicles. However, infrastructure readiness was not associated with the intention to purchase electric vehicles. Gender was found to be a quasi-moderator in the research model. This study provides essential information to the government, manufacturers, distributors, and importers about the factors that lead Malaysians to purchase electric vehicles. The government could use the findings of this study to develop plans to attract more Malaysians to purchase electric vehicles towards achieving a carbon-neutral nation by 2050.

Keywords: intention to purchase electric vehicles; personal attitude; functional values; infrastructure readiness; gender; Malaysia.

DOI: 10.1504/MEJM.2025.142869

Middle East Journal of Management, 2025 Vol.12 No.1, pp.46 - 62

Received: 02 Jun 2023
Accepted: 17 Aug 2023
Published online: 30 Nov 2024 *

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