Title: Analysis of the use of e-commerce in Baja California, Mexico: higher education students 2023

Authors: Juan Antonio Meza Fregoso; Nora del Carmen Osuna Millan; Rigoberto Negrete Urbano; Ricardo Fernando Rosales Cisneros; Héctor Luis González Díaz

Addresses: Facultad de Contaduría y Administración, Universidad Autónoma de Baja California, Calzada Tecnológico y Universidad S/N Delegación Mesa de Otay, 22390, Tijuana, Baja California, México ' Facultad de Contaduría y Administración, Universidad Autónoma de Baja California, Calzada Tecnológico y Universidad S/N Delegación Mesa de Otay, 22390, Tijuana, Baja California, México ' Facultad de Ciencias Sociales y Políticas, Universidad Autónoma de Baja California, Boulevard Benito Juárez 2500, Parcela 44, 21280, Mexicali, Baja California, México ' Facultad de Contaduría y Administración, Universidad Autónoma de Baja California, Calzada Tecnológico y Universidad S/N Delegación Mesa de Otay, 22390, Tijuana, Baja California, México ' Facultad de Deportes, Universidad Autónoma de Baja California, Boulevard Benito Juárez 2500, Parcela 44, 21280, Mexicali, Baja California, Mexico

Abstract: In order to analyse the use of Electronic Commerce by students of the Autonomous University of Baja California, a questionnaire was implemented to identify the personal characteristics of the respondents and whether they have made online purchases. From a sample of 1,741 students, it is concluded that 85% of students have made purchases, with females being the ones who buy the most, in addition to the pandemic being an important part for students to make purchases online, generally students who do not work. They are the ones who buy clothes online in addition to using their cell phone to make the online purchase since it allows them to review complete and detailed information about the product. Finally, students who have purchased in virtual stores recommend this service. Students who have not completed this procedure are students who distrust the service.

Keywords: e-commerce; information and communication technologies; innovation.

DOI: 10.1504/IJEED.2025.143608

International Journal of Education Economics and Development, 2025 Vol.16 No.1/2, pp.92 - 105

Received: 31 May 2023
Accepted: 11 Dec 2023
Published online: 02 Jan 2025 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article