Title: Building your network, building your wealth

Authors: S. Bharathithasan; K. Sakthi Srinivasan

Addresses: VIT Business School, VIT University, Vellore-14, Tamil Nadu, India ' VIT Business School, VIT University, Vellore-14, Tamil Nadu, India

Abstract: This study delves into the intricate world of family-run micro-enterprises in India. It explores how social connections, individual financial literacy, and ambitions for growth collectively influence a business's financial success. Employing a quantitative approach, the research uncovers significant direct connections between a micro-entrepreneur's social capital, financial well-being, and their drive to expand their business. Additionally, the study highlights the crucial role of financial intelligence in shaping overall financial performance. The findings support the hypothesis that business aspirations act as a mediating factor, while the analysis rejects the moderating influence of financial intelligence. In essence, this report underscores how robust social networks and financial knowledge empower micro businesses to thrive and achieve financial stability.

Keywords: social capital; SoC; financial wellness; FWn; microbusiness intentions; financial intelligence; Fin; family-owned micro-enterprises.

DOI: 10.1504/IJSHC.2024.143669

International Journal of Social and Humanistic Computing, 2024 Vol.4 No.3, pp.253 - 276

Received: 03 May 2024
Accepted: 27 Jun 2024
Published online: 03 Jan 2025 *

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