Title: Household investor's attitude towards financial investment in capital market during COVID-19 pandemic

Authors: Anshita Bihari; Manoranjan Dash

Addresses: Faculty of Management Sciences, Siksha O Anusandhan (Deemed to be University), SOA Campus –II, Ghatikia, Kalinga Nagar, Bhubaneswar, Odisha, 751003, India ' Faculty of Management Sciences, Siksha O Anusandhan (Deemed to be University), SOA Campus –II, Ghatikia, Kalinga Nagar, Bhubaneswar, Odisha, 751003, India

Abstract: A household investor's finance is subject to change at any given moment, switching between surpluses and shortfall. As the return on investment is a dilemma during the COVID-19 pandemic, investors strategically design their investment strategy to face the challenges occurring in the capital market during the pandemic period. The research focuses on evaluating the investment decision-making in capital markets by investors in the pandemic situation. It examines the relationship between financial risk, financial trust, and the financial knowledge that influences an investment decision. The findings indicate that the risk, trust, and knowledge of investors have a significant impact on the investment decision. The study gives importance to the investor's attitudes specifically during the pandemic period where prior studies have not given the importance to the attitude of the investors and its provide a roadmap in linking between investor cognitive psychology and the direction of the market's movement.

Keywords: investment strategy; capital market; investment avenues; household investors; financial risk; financial knowledge; trust.

DOI: 10.1504/IJTGM.2024.143757

International Journal of Trade and Global Markets, 2024 Vol.20 No.1/2, pp.1 - 24

Accepted: 30 Apr 2024
Published online: 06 Jan 2025 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article