Title: AI's influence on corporate transparency and financial performance: a new era

Authors: Adel Almasarwah; Assyad Al-Wreikat; Yahya Marei; Nizar Alsharari

Addresses: Accounting Department, College of Business and Technology, Georgia College and State University, Milledgeville, GA 31061, USA ' Accounting Department, College of Business, Frostburg State University, Frostburg, MD 21532, USA ' Accounting Department, Business School, Seneca College, Toronto, Ontario, M2J2X5, Canada ' Accounting Department, College of Business, Jackson State University, Jackson, MS 39217, USA

Abstract: This study explores the transformative impact of artificial intelligence (AI) on corporate transparency and financial performance, heralding a paradigm shift in the business landscape. As AI technologies continue to evolve, they revolutionise traditional models of financial reporting and disclosure. Through comprehensive semi-structured interviews, this research illuminates how AI-driven tools enhance data accuracy, streamline reporting processes, and provide real-time insights into financial performance. The integration of AI not only augments transparency but also contributes to strategic decision-making, risk management, and investor confidence. This investigation serves as a timely exploration into the dynamic synergy between AI and corporate financial practices, unveiling a new era where technology catalyses a profound shift towards heightened transparency and optimized financial performance. The study's findings are crucial for managers and policymakers seeking to navigate and leverage the complexities of AI in enhancing corporate governance and performance.

Keywords: artificial intelligence; corporate transparency; financial performance; investor confidence; decision-making.

DOI: 10.1504/IJBAF.2024.143833

International Journal of Behavioural Accounting and Finance, 2024 Vol.7 No.3, pp.233 - 253

Received: 17 Apr 2024
Accepted: 12 Jul 2024
Published online: 09 Jan 2025 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article